Hi! I'm Alan, a UX & Product Design Lead from Dublin.
I create user-centric products by combining strategic thinking, empathy, and pixel-perfect design.
{01} — Featured projects
Blending creativity and strategy to craft engaging, user-focused products.
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
Figma
Leading collaborative design tool
100
%
Figma
Leading collaborative design tool
100
%
Figma
Leading collaborative design tool
100
%
Framer
No-code website builder
90
%
Framer
No-code website builder
90
%
Framer
No-code website builder
90
%
Adobe Photoshop
Raster graphics editor by Adobe
100
%
Adobe Photoshop
Raster graphics editor by Adobe
100
%
Adobe Photoshop
Raster graphics editor by Adobe
100
%
Adobe Illustrator
Raster graphics editor by Adobe
90
%
Adobe Illustrator
Raster graphics editor by Adobe
90
%
Adobe Illustrator
Raster graphics editor by Adobe
90
%
Jira
Project Management from Atlassian
80
%
Jira
Project Management from Atlassian
80
%
Jira
Project Management from Atlassian
80
%
Product Design
Fintech
Mentoring
Digital Transformation
UX / UI
Product Design
Fintech
Mentoring
Digital Transformation
UX / UI
Product Design
Fintech
Mentoring
Digital Transformation
UX / UI
{03} — Process
The process
As a Product Design Manager usually working in an Agile delivery framework, the process needs to be iterative, data-driven, and user-centric. Here’s how each phase is approached:
Ideation
/
01
Define the problem and align stakeholders through workshops.
Explore opportunities using research and collaborative brainstorming.
Prioritise features based on impact, feasibility, and business goals.
Ideation
/
01
Define the problem and align stakeholders through workshops.
Explore opportunities using research and collaborative brainstorming.
Prioritise features based on impact, feasibility, and business goals.
Ideation
/
01
Define the problem and align stakeholders through workshops.
Explore opportunities using research and collaborative brainstorming.
Prioritise features based on impact, feasibility, and business goals.
Research
/
02
Conduct user interviews, surveys, and competitive analysis.
Analyse data, behaviour tracking, and pain points.
Develop personas and journey maps to guide design.
Research
/
02
Conduct user interviews, surveys, and competitive analysis.
Analyse data, behaviour tracking, and pain points.
Develop personas and journey maps to guide design.
Research
/
02
Conduct user interviews, surveys, and competitive analysis.
Analyse data, behaviour tracking, and pain points.
Develop personas and journey maps to guide design.
Prototype
/
03
Create low-fidelity wireframes to explore structure.
Build high-fidelity interactive prototypes for validation.
Ensure consistency using a scalable design system.
Prototype
/
03
Create low-fidelity wireframes to explore structure.
Build high-fidelity interactive prototypes for validation.
Ensure consistency using a scalable design system.
Prototype
/
03
Create low-fidelity wireframes to explore structure.
Build high-fidelity interactive prototypes for validation.
Ensure consistency using a scalable design system.
Testing
/
04
Conduct usability testing to identify friction points.
Run A/B tests and gather feedback from real users.
Iterate quickly based on insights before development.
Testing
/
04
Conduct usability testing to identify friction points.
Run A/B tests and gather feedback from real users.
Iterate quickly based on insights before development.
Testing
/
04
Conduct usability testing to identify friction points.
Run A/B tests and gather feedback from real users.
Iterate quickly based on insights before development.
Build
/
05
Provide detailed design specs and documentation for dev teams.
Participate in agile sprints, stand-ups, and QA testing.
Support seamless implementation while maintaining UX quality.
Build
/
05
Provide detailed design specs and documentation for dev teams.
Participate in agile sprints, stand-ups, and QA testing.
Support seamless implementation while maintaining UX quality.
Build
/
05
Provide detailed design specs and documentation for dev teams.
Participate in agile sprints, stand-ups, and QA testing.
Support seamless implementation while maintaining UX quality.
Launch
/
06
Execute a phased rollout with beta testing.
Align with marketing and customer support for adoption.
Monitor key performance metrics and resolve issues quickly.
Launch
/
06
Execute a phased rollout with beta testing.
Align with marketing and customer support for adoption.
Monitor key performance metrics and resolve issues quickly.
Launch
/
06
Execute a phased rollout with beta testing.
Align with marketing and customer support for adoption.
Monitor key performance metrics and resolve issues quickly.
Refine & Track
/
07
Continuously track product performance with analytics.
Gather and analyse user feedback for improvements.
Iterate and optimise based on real-world usage and insights.
Refine & Track
/
07
Continuously track product performance with analytics.
Gather and analyse user feedback for improvements.
Iterate and optimise based on real-world usage and insights.
Refine & Track
/
07
Continuously track product performance with analytics.
Gather and analyse user feedback for improvements.
Iterate and optimise based on real-world usage and insights.
This agile, user-focused approach ensures products are built efficiently while adapting to evolving user needs 🚀
30+
Projects
Projects Delivered
30+
Projects
Projects Delivered
30+
Projects
Projects Delivered
20+
Years
design experience
20+
Years
design experience
20+
Years
design experience
24+
Team
members managed
24+
Team
members managed
24+
Team
members managed
{04} — Testimonials
Don’t take my
word for it
* Take theirs
Alan is a collaborative, empathetic leader who works tirelessly to deliver for customers. Alan is constantly focused on designing what would work best to meet user needs and finding solutions to make that happen. Alan's ability to build relationships with both customers and colleagues is a large part of his success - helping navigate when expectations internally and externally aren't aligned. Alan's portfolio speaks for itself but as a leader and colleague he sets himself apart.
Kelly Mahoney, Head of HR, Retail in Motion
I worked alongside Alan to build a Dublin-based product and experience design team, implementing a human-centred design thinking strategy that seamlessly aligned the customer's brand commitment to being “human about money.” Under his leadership, the team has successfully developed a mobile-first, industry-leading customer experience across a portfolio of financial products and services. It was an absolute pleasure working alongside Alan and I hope we can work together again at some point in the future.
Mark Smith, Head of Design, Kyndryl Vital
I worked with Alan for a number of years during his time working on group websites. He covered a wide number of areas from SEO to analytics and UX in this role. He has a lot of experience to draw on from his previous roles for these areas. He has an excellent innate understanding of screen layouts and potential pain points customers might experience.
Phil Dwyer, Head of Mobile Design, Workday
Alan is a outstanding UI/X specialist and knows his subject very well. We worked in a greenfield project where we built a grounds up digital bank in Irish market. For our project, he built a high performing creative team of UX, UI and researchers from scratch and then led that team for a successful delivery. I found him extremely passionate about building a best in class user experience journeys and always look for opportunity to continuously improves the overall experience. He connects well with senior client stakeholder and leverages his experience well for the betterment of project and for the organisation.
Amit Bhardwaj,Principal Program Manager, Amazon
In the short time, I have worked with Alan, I have been encouraged by how he prioritises his team's needs and is always available for guidance or assistance. Alan was a great manager not only from a leadership perspective but also a great example with all his years of experience in the industry. I admire his drive and dedication to getting the job done and being a persevering advocate for the customer. I feel like I could have learned a lot more from Alan and I would definitely be honoured to be part of his team.
Angelika Fischer, Product Manager, Lloyds Bank
Alan is a collaborative, empathetic leader who works tirelessly to deliver for customers. Alan is constantly focused on designing what would work best to meet user needs and finding solutions to make that happen. Alan's ability to build relationships with both customers and colleagues is a large part of his success - helping navigate when expectations internally and externally aren't aligned. Alan's portfolio speaks for itself but as a leader and colleague he sets himself apart.
Kelly Mahoney, Head of HR, Retail in Motion
I worked alongside Alan to build a Dublin-based product and experience design team, implementing a human-centred design thinking strategy that seamlessly aligned the customer's brand commitment to being “human about money.” Under his leadership, the team has successfully developed a mobile-first, industry-leading customer experience across a portfolio of financial products and services. It was an absolute pleasure working alongside Alan and I hope we can work together again at some point in the future.
Mark Smith, Head of Design, Kyndryl Vital
I worked with Alan for a number of years during his time working on group websites. He covered a wide number of areas from SEO to analytics and UX in this role. He has a lot of experience to draw on from his previous roles for these areas. He has an excellent innate understanding of screen layouts and potential pain points customers might experience.
Phil Dwyer, Head of Mobile Design, Workday
Alan is a outstanding UI/X specialist and knows his subject very well. We worked in a greenfield project where we built a grounds up digital bank in Irish market. For our project, he built a high performing creative team of UX, UI and researchers from scratch and then led that team for a successful delivery. I found him extremely passionate about building a best in class user experience journeys and always look for opportunity to continuously improves the overall experience. He connects well with senior client stakeholder and leverages his experience well for the betterment of project and for the organisation.
Amit Bhardwaj,Principal Program Manager, Amazon
In the short time, I have worked with Alan, I have been encouraged by how he prioritises his team's needs and is always available for guidance or assistance. Alan was a great manager not only from a leadership perspective but also a great example with all his years of experience in the industry. I admire his drive and dedication to getting the job done and being a persevering advocate for the customer. I feel like I could have learned a lot more from Alan and I would definitely be honoured to be part of his team.
Angelika Fischer, Product Manager, Lloyds Bank
Alan is a collaborative, empathetic leader who works tirelessly to deliver for customers. Alan is constantly focused on designing what would work best to meet user needs and finding solutions to make that happen. Alan's ability to build relationships with both customers and colleagues is a large part of his success - helping navigate when expectations internally and externally aren't aligned. Alan's portfolio speaks for itself but as a leader and colleague he sets himself apart.
Kelly Mahoney, Head of HR, Retail in Motion
I worked alongside Alan to build a Dublin-based product and experience design team, implementing a human-centred design thinking strategy that seamlessly aligned the customer's brand commitment to being “human about money.” Under his leadership, the team has successfully developed a mobile-first, industry-leading customer experience across a portfolio of financial products and services. It was an absolute pleasure working alongside Alan and I hope we can work together again at some point in the future.
Mark Smith, Head of Design, Kyndryl Vital
I worked with Alan for a number of years during his time working on group websites. He covered a wide number of areas from SEO to analytics and UX in this role. He has a lot of experience to draw on from his previous roles for these areas. He has an excellent innate understanding of screen layouts and potential pain points customers might experience.
Phil Dwyer, Head of Mobile Design, Workday
Alan is a outstanding UI/X specialist and knows his subject very well. We worked in a greenfield project where we built a grounds up digital bank in Irish market. For our project, he built a high performing creative team of UX, UI and researchers from scratch and then led that team for a successful delivery. I found him extremely passionate about building a best in class user experience journeys and always look for opportunity to continuously improves the overall experience. He connects well with senior client stakeholder and leverages his experience well for the betterment of project and for the organisation.
Amit Bhardwaj,Principal Program Manager, Amazon
In the short time, I have worked with Alan, I have been encouraged by how he prioritises his team's needs and is always available for guidance or assistance. Alan was a great manager not only from a leadership perspective but also a great example with all his years of experience in the industry. I admire his drive and dedication to getting the job done and being a persevering advocate for the customer. I feel like I could have learned a lot more from Alan and I would definitely be honoured to be part of his team.
Angelika Fischer, Product Manager, Lloyds Bank
{05} — FAQ
Got Questions?
Got Questions?
01/
What sort of work / projects are you open to?
I love a design challenge and greenfield projects where I can build a team and start the product from scratch. Equally I love intergrating into a team and resolving design challenges with colleugues.
02/
How do you approach product design and UX in an agile environment?
I take a Lean UX and agile-first approach, ensuring rapid iteration and collaboration across teams. My process starts with user research and stakeholder alignment, followed by prototyping, testing, and refining based on real-world insights. I prioritise data-driven decision-making, balancing business goals with user needs to create scalable, high-impact experiences.
03/
What’s your management style when leading design teams?
I believe in empowering teams by providing clear direction, mentorship, and structured workflows while encouraging ownership and creativity. I focus on building a strong team culture, ensuring alignment with cross-functional teams, and fostering an environment where designers feel supported, challenged, and motivated to create impactful work.
04/
How do you ensure stakeholder alignment and attention to detail in your work?
I engage stakeholders early through workshops, data-driven discussions, and transparent communication, ensuring alignment throughout the design process. My attention to detail extends beyond UI—it’s about understanding the user journey, reducing friction, and ensuring consistency across all touchpoints to deliver high-quality, scalable experiences.
01/
What sort of work / projects are you open to?
I love a design challenge and greenfield projects where I can build a team and start the product from scratch. Equally I love intergrating into a team and resolving design challenges with colleugues.
02/
How do you approach product design and UX in an agile environment?
I take a Lean UX and agile-first approach, ensuring rapid iteration and collaboration across teams. My process starts with user research and stakeholder alignment, followed by prototyping, testing, and refining based on real-world insights. I prioritise data-driven decision-making, balancing business goals with user needs to create scalable, high-impact experiences.
03/
What’s your management style when leading design teams?
I believe in empowering teams by providing clear direction, mentorship, and structured workflows while encouraging ownership and creativity. I focus on building a strong team culture, ensuring alignment with cross-functional teams, and fostering an environment where designers feel supported, challenged, and motivated to create impactful work.
04/
How do you ensure stakeholder alignment and attention to detail in your work?
I engage stakeholders early through workshops, data-driven discussions, and transparent communication, ensuring alignment throughout the design process. My attention to detail extends beyond UI—it’s about understanding the user journey, reducing friction, and ensuring consistency across all touchpoints to deliver high-quality, scalable experiences.
01/
What sort of work / projects are you open to?
I love a design challenge and greenfield projects where I can build a team and start the product from scratch. Equally I love intergrating into a team and resolving design challenges with colleugues.
02/
How do you approach product design and UX in an agile environment?
I take a Lean UX and agile-first approach, ensuring rapid iteration and collaboration across teams. My process starts with user research and stakeholder alignment, followed by prototyping, testing, and refining based on real-world insights. I prioritise data-driven decision-making, balancing business goals with user needs to create scalable, high-impact experiences.
03/
What’s your management style when leading design teams?
I believe in empowering teams by providing clear direction, mentorship, and structured workflows while encouraging ownership and creativity. I focus on building a strong team culture, ensuring alignment with cross-functional teams, and fostering an environment where designers feel supported, challenged, and motivated to create impactful work.
04/
How do you ensure stakeholder alignment and attention to detail in your work?
I engage stakeholders early through workshops, data-driven discussions, and transparent communication, ensuring alignment throughout the design process. My attention to detail extends beyond UI—it’s about understanding the user journey, reducing friction, and ensuring consistency across all touchpoints to deliver high-quality, scalable experiences.
{06} — Contact me
